Kingpin Media was tasked with promoting this very important innovation that is helping to make our roads safer. Our efforts have gained a great deal of media attention across the board.

The latest generation of a British-designed "smart" road-stud has been certified by the Department for Transport and is making a significant improvement to driving safety, with a big boost in visibility compared with the traditional reflective "cats-eye."


Designed by former London firefighter, Martin Dicks, the Astucia SolarLite™ stud stores solar energy during the day, then built-in Light Emitting Diodes automatically illuminate from dusk to dawn, providing drivers with up to 900 metres of visibility.

This is ten times greater than the traditional, retro-reflective, passive road stud that relies on being illuminated by the headlight beam of the approaching vehicle.


Astucia Solar-Powered Road Studs
Kingpin Media Ltd, 6 Avenue House, Park Road, Chesham, Buckinghamshire UK. HP5 2JR, Tel. +44 1494 776831