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FORMULA ONE™
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In September 2008 the Formula 1™ SingTel Singapore Grand Prix made history as the first ever F1 race to be held under floodlights at night. Kingpin Media has acted as a European media consultant and adviser, both in the build-up to the initial event and in the subsequent marketing programmes for 2009 and 2010. The sell-out 2008 event hosted more than 100,000 spectators over each of its three days, over 40% of which were overseas visitors, exceeding the targets set by the Singapore Tourism Board and Singapore GP Limited. The event media operation hosts over 500 journalists and photographers, while over 100 million TV viewers are estimated to have watched the live coverage of the race In 2009, the race bucked market trends by maintaining sell-out status for almost all ticket areas, with added live entertsinment attractions and the inaugural F1 Rocks™ adding to Singapore's reputation for innovation. Our work is now continuing to ensure the event's continued success. The third running of the event will take place on 24-26th September 2010 LOOKING FOR MEDIA INFORMATION ON THE 2010 FORMULA 1TM SINGTEL SINGAPORE GRAND PRIX? click here to link to the media resource site |
MULTIPLE AWARD WINNER The race organisers were also presented with the Pioneering and Innovation Award at the Autosport Awards in London. |
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